China DLC programme

Build China DLC

China-inspired content for games that already sell in China: skins, characters, maps, quests and UI that give Chinese players a reason to love your game, not just buy it.

Beyond marketing: China inside the game
Get a free concept idea See a sample concept
Proof

Numbers from the China market

2×
copies sold in China by one Emperor Taizong DLC compared with its base game
Market example
58,000+
new wishlists in two weeks for a single project on Heybox
Source: Infection Free Zone
90+
international projects brought to the China market
Source: Huqiao Games project library
80%
of one project's global revenue came from China
Source: Crashlands case
What you get

One big idea for your IP, built out across six areas

Skins & textures
Costumes, materials, patterns
Characters
Historical and mythic figures
Maps & environments
Gardens, temples, cityscapes
UI & aesthetics
Brush, seal and paper motifs
Quests & gameplay
Mechanics and story hooks
Implementation
Integration for your team
The result is a concept your team can build: one big idea that fits your IP, with descriptions and examples for every area.
Sample concept

Emperor Taizong's brush

Every stroke leaves a mark on the world.

SkinInk-trail blade
UIBrush and seal
QuestThe lost scroll
MapA classical garden
A lakeside pavilion in China, photographed by Wojciech Jaworski
Lakeside pavilion · photo by Wojciech Jaworski
How it works

See it. Get it. Build it.

01
See it

A free first idea for your game.

02
Get it

The full concept, ready to build.

03
Build it

A walkthrough for your team, live or on video.

Why it works

What the developers of a Chinese hit say Western games miss

From a June 2026 GamesIndustry.biz interview with ConchShip Games, makers of the multi-million-selling wuxia RPG The Scroll of Taiwu.

01
Culture and story come first

Founder Zheng Jie (Qiezi) advises Western developers to lead with story and culture. Chinese players, he says, enjoy learning about a different culture.

02
Chinese-looking is not enough

Lead artist Liuyi Xu (Mutong) says Western games often add Chinese elements that are not Chinese enough, and “the players, they can see through that.”

03
Foreign culture sells too

Kingdom Come: Deliverance 2, built on European history, did very well in China. Alinea Analytics estimates that over a fifth of its revenue came from there.

The gap between Chinese-looking and Chinese enough is what a China DLC concept is built to close.

Source: GamesIndustry.biz, “The devs of Chinese hit The Scroll of Taiwu on what Western devs get wrong in China”, 17 June 2026.

In players' words

What Chinese players write when a game makes the effort

Two real five-star reviews from Chinese players after a game added a Chinese translation, translated by me.

“You even updated it with Chinese, so what else can I say?”

Five-star review · 12.4 hours played

“Buying a ticket to make up for my childhood, and the dev team even added Chinese. A nice little idle game.”

Five-star review · 14.6 hours played

Wojciech Jaworski at a game expo in Shanghai
Who is behind YLX

Wojciech Jaworski (严立行)

15 years in China games, with business Mandarin. Co-founder of Huqiao Games, which works with Atari, Owlcat, Toplitz and PlayWay, on games such as V Rising, Factorio, Timberborn, Soulstone Survivors and The Spell Brigade. Studied at Fudan University and appeared on the Chinese Bridge TV competition.

Free concept idea

Let's put China inside your game.

Send me your game and where it sells today. I'll come back with a China-inspired concept idea for it.

Get a free concept idea

Or write to business@yanlixing.com

yanlixing.com · YLX